About me:

All you need to know:

Show your skin some love in your 50s by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine. Co-created with dermatologists and scientists - this day cream is formulated with our exclusive and award-winning Protinol™** for a dual-collagen boost; and arginine to help lift and tighten skin.

What you’ll see:

After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.** Try it out. We have a feeling you’ll love the results. 15ml

Why you’ll love it:

• This moisturiser gives you skin confidence and keeps you looking fab in your 50s.

• 8/10 agreed it actively firms and tightens skin.*

• Gives you visible results in as little as 2 days.

What’s in:

Powerful, age-defying ingredients.

What’s out:

Dry, taut and sagging skin.

How to use it:

Start with a face serum After cleansing, apply Anew Skin Renewal Power Serum all over your face and neck. Follow with the day cream Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction. Complete your skincare routine For the best results, use Anew Platinum Lift & Tighten Night Cream before heading to bed. *Based on a consumer study with 113 participants **Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.

Size: 15ml.